Zomb-er event: Inaugural Zombie 5K draws hundreds
When director Brian Wimer first conceived of the zombie-laden running race as a guerrilla marketing tool for his new film, Danger. Zombies. Run., he figured he might get a hundred people or so willing to don deathly makeup to run after willing victims through the streets of downtown Charlottesville.
Apparently, the director of the award-winning Mantra and other horror fare tapped an unrecognized demand for zombie-related athletic events, as approximately 500 runners, some who traveled from out-of-state, participated in the inaugural “Zombie 5K” on Sunday, October 17. They filled the streets with staggering— or sprinting— undead hot on the trail of human runners.
“Everybody had a good time,” says Wimer, who expressed relief that his biggest fear was not realized. “No one got hurt!” he exclaimed.
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While some might have believed that Wimer sponsored another zombie-related event the night before the race– the decidedly adult-themed “Sexy Zombie Jello Wrestling” at R2 nightclub– Wimer says he did not, but he did film it as a possible DVD extra for his film. He does hope to hold a family-friendly zombie bake sale at the City Market before the Saturday, October 30 premiere of the new film at the Paramount. (It will screen again on Friday, November 5 during the Virginia Film Festival.) (more)
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